List of Tracking Service Providers (incl. technical documentation)

Modified on Fri, 3 Aug, 2018 at 3:41 PM

Purple DS apps support tracking via several different tracking services. You can find more information about tracking in the technical documentation.


There are three different types of events:

  • Actions, e.g. clicking a button
  • Views, e.g. the user can switch between a view where the newsstand is visible to a view where the app menu is visible.
  • Purchases that a users might make in the app


Additionally, if the tracking service supports this, there are several attributes which describe the state of the app/usage by a user. These can be used for campaign tracking and / or installation tracking.


A list of events can be found in the technical documentation.


Not all event types are supported by all tracking services.


Tracking Services supported by Purple DS

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