01. Purple DS Hub overview

Modified on Wed, 30 Sep, 2020 at 5:02 PM

General Information

The Purple DS Hub can be used in various scenarios, from a simple setup for one brand to complex setups with one centralized editorial office serving many different brands.

Simple Setup

The Purple DS Hub is the control center for publishing to all digital channels of a brand. Content can be imported from any source: From PDF to direct connection to 3rd party systems, such as Woodwing Aurora.

Advanced Setup

A central Purple DS Editor is connected to any number of Purple DS Hub brand-instances. A central editorial office creates content and publishes it to multiple Purple DS Hub Brand instances. Content can be updated centrally or modified for specific brands.

Purple DS Hub Integrations

Purple DS can easily be connected to specialized tools. Customer entitlement systems can also be connected very quickly.

Woodwing Integration

SPRYLAB is technical partner of Woodwing and partner of the integrator a&f systems in Switzerland. There are interfaces to import articles from Woodwing into the hub and vice versa.

Purple DS Importer

In addition, a generic Purple DS Importer is available that can be connected very quickly to any third-party system via API.

Purple DS PDF Importer

A specialized version of the Purple DS Import is the PDF Importer, which can import PDF data via an SFTP interface and create additional digital articles by article cropping (using a third-party service provider).

Purple DS ACM Integration

Our AI product Purple DS ACM can be seamlessly integrated into the hub. This effectively supports the editorial team with AI methods for the following use cases:

  • Topic Discover (News and Seasonal)
  • Trend keywords and synonyms for article optimization
  • Automation of internal links
  • Personalized Recommendation Engine

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